{"id":157170,"date":"2024-05-21T17:56:35","date_gmt":"2024-05-21T21:56:35","guid":{"rendered":"https:\/\/modernfarmer.com\/?p=157170"},"modified":"2024-08-30T00:45:24","modified_gmt":"2024-08-30T04:45:24","slug":"unsubscribe-farmtok-worries-about-a-tiktok-ban","status":"publish","type":"post","link":"https:\/\/modernfarmer.com\/2024\/05\/unsubscribe-farmtok-worries-about-a-tiktok-ban\/","title":{"rendered":"Unsubscribe? FarmTok Worries About a TikTok Ban"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Twenty-eight million people have watched Joshua Westerfeld shovel wheat. The most popular video on his TikTok account, pinned to the top of his page, shows how his farm dealt with a water leak in its grain silo. A bad day for the farm, to be sure, but a good day to create content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s just one of the slice-of-life videos Westerfeld shares with the nearly 185,000\u00a0 followers of <\/span><a href=\"https:\/\/www.tiktok.com\/@family_farm_life?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">@family_farm_life<\/span><\/a><span style=\"font-weight: 400;\">. You can see the team (his family, on the family-run 8,000-acre Texas ranch) <\/span><a href=\"https:\/\/www.tiktok.com\/@family_farm_life\/video\/7344827202166492462?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seeding corn fields<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.tiktok.com\/@family_farm_life\/video\/7296928434503077151?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">unloading hay bales<\/span><\/a><span style=\"font-weight: 400;\"> or showing off truly <\/span><a href=\"https:\/\/www.tiktok.com\/@family_farm_life\/video\/7180436348514471210?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">impressive farmers\u2019 tans<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<div class=\"embed-container\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@family_farm_life\/video\/7178943477722516779\" data-video-id=\"7178943477722516779\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@family_farm_life\" href=\"https:\/\/www.tiktok.com\/@family_farm_life?refer=embed\">@family_farm_life<\/a> <\/p>\n<p>This kind fo stuff happens all the time on the farm\u2026. <a title=\"farming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farming?refer=embed\">#farming<\/a> <a title=\"farm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farm?refer=embed\">#farm<\/a> <a title=\"farmtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmtok?refer=embed\">#farmtok<\/a> <a title=\"farmlife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmlife?refer=embed\">#farmlife<\/a> <a title=\"farmers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmers?refer=embed\">#farmers<\/a> <a title=\"countrylife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/countrylife?refer=embed\">#countrylife<\/a> <a title=\"farmgirl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmgirl?refer=embed\">#farmgirl<\/a> <a title=\"farmboy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmboy?refer=embed\">#farmboy<\/a> <a title=\"agriculture\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/agriculture?refer=embed\">#agriculture<\/a> <a title=\"country\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/country?refer=embed\">#country<\/a> <a title=\"countryboy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/countryboy?refer=embed\">#countryboy<\/a> <a title=\"familyfarm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/familyfarm?refer=embed\">#familyfarm<\/a> <a title=\"familyfarmlife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/familyfarmlife?refer=embed\">#familyfarmlife<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Family Farm Life\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7178943487780408107?refer=embed\">\u266c original sound &#8211; Family Farm Life<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/div>\n<p><span style=\"font-weight: 400;\">The Westerfelds farm corn and wheat and run a herd of cattle as well. Through it all, Joshua films and edits videos that show what farm life is like\u2014and he\u2019s connecting with young people. He says roughly 70 percent of his audience is 18 to 34 years old.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Westerfeld loves TikTok, and he has for a while. He started making videos for social media a few years ago, when he was still in high school. About three years ago, when TikTok began its rise as the social media platform to beat, he transitioned over and started gaining a following. For Westerfeld, the app is all about connections. \u201cIt\u2019s a support system,\u201d he says, noting that he seeks out other farmers\u2019 content on the platform and they find his. \u201cI\u2019ve seen times where farmers will post a video with a problem, like some piece of equipment that they\u2019re not sure how to fix, asking for help. And you\u2019ll see the comment section is just filled.\u201d\u00a0<\/span><\/p>\n<div class=\"embed-container\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@family_farm_life\/video\/7344474902113652010\" data-video-id=\"7344474902113652010\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@family_farm_life\" href=\"https:\/\/www.tiktok.com\/@family_farm_life?refer=embed\">@family_farm_life<\/a> <\/p>\n<p>Getting our spryer out of the mud. <a title=\"countrylife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/countrylife?refer=embed\">#countrylife<\/a> <a title=\"countryboy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/countryboy?refer=embed\">#countryboy<\/a> <a title=\"farming\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farming?refer=embed\">#farming<\/a> <a title=\"farm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farm?refer=embed\">#farm<\/a> <a title=\"farmtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmtok?refer=embed\">#farmtok<\/a> <a title=\"farmlife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmlife?refer=embed\">#farmlife<\/a> <a title=\"farmers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmers?refer=embed\">#farmers<\/a> <a title=\"agriculture\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/agriculture?refer=embed\">#agriculture<\/a> <a title=\"farmwork\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmwork?refer=embed\">#farmwork<\/a> <a title=\"farmer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/farmer?refer=embed\">#farmer<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Family Farm Life\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7344475012411312938?refer=embed\">\u266c original sound &#8211; Family Farm Life<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/div>\n<p><span style=\"font-weight: 400;\">On Westerfeld\u2019s corner of the app, affectionately referred to as FarmTok, conversations between farmers and non-farmers are\u00a0 ongoing and can help people feel more connected to and conscious of where their food comes from. On his corn seeding video, viewers asked questions like \u201cwhy are the seeds blue?\u201d and \u201cwhy don\u2019t you use seeds from the previous year\u2019s harvest?\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But this interplay between farmers and consumers could go away soon. Last month, President Joe Biden <\/span><a href=\"https:\/\/www.cbsnews.com\/news\/biden-foreign-aid-bill-ukraine-israel-taiwan-tiktok-ban\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">signed a bill into law<\/span><\/a><span style=\"font-weight: 400;\"> that would force TikTok\u2019s Chinese-owned parent company, ByteDance, to either sell TikTok within a year or face a US-wide ban over fears that ByteDance could be compelled to share data on US users of the app with the Chinese government. TikTok CEO Shou Zi Chew responded (<\/span><a href=\"https:\/\/www.tiktok.com\/@tiktoknewsroom\/video\/7361446533339893038\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">in a video posted to TikTok<\/span><\/a><span style=\"font-weight: 400;\">, naturally) that the company had no interest in selling and that it\u00a0 plans to fight the ban in courts. Recently, a group of eight prominent <\/span><a href=\"https:\/\/www.cbsnews.com\/news\/tiktok-users-lawsuit-potential-ban\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">TikTok users have also launched a lawsuit<\/span><\/a><span style=\"font-weight: 400;\"> against the US federal government, claiming that a ban violates their rights to\u00a0 free speech.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/drive.google.com\/file\/d\/123VedvzB8-1S2kJ9uoVGIsMl3YrvPuUt\/view\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to TikTok<\/span><\/a><span style=\"font-weight: 400;\">, more than\u00a0 <\/span><a href=\"https:\/\/tiktokeconomicimpact.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">seven million small businesses<\/span><\/a><span style=\"font-weight: 400;\"> in the US advertise on its platform in some way, and 90 percent of those small businesses in the agricultural space say the app has helped them reach new audiences. The hashtag \u201cagriculture\u201d has more than\u00a0 two million videos, and the platform says it has\u00a0 collectively attracted more than 23 billion views in the last year alone.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<a href=\"https:\/\/wkf.ms\/3QVz2Kf\" target=\"_blank\" rel=\"noopener\"><img data-dominant-color=\"b64b2f\" data-has-transparency=\"true\" style=\"--dominant-color: #b64b2f;\" decoding=\"async\" class=\"alignnone wp-image-157214 size-full has-transparency\" src=\"https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTol-tell-us-1.png\" alt=\"tell us: If you're a farmer, rancher, or food producer, what would a ban on tiktok do to your business?\" width=\"7054\" height=\"1246\" srcset=\"https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTol-tell-us-1.png 1280w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTol-tell-us-1-560x99.png 560w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTol-tell-us-1-1200x212.png 1200w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTol-tell-us-1-768x136.png 768w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTol-tell-us-1-1920x339.png 1920w\" sizes=\"(max-width: 7054px) 100vw, 7054px\" \/><\/a><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Huey Boelen, with <\/span><a href=\"https:\/\/www.tiktok.com\/@hueybcool?lang=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nearly two million followers<\/span><\/a><span style=\"font-weight: 400;\"> on the app, the impact of TikTok on small farming businesses has been impressive. Boelen previously worked at both dairy and row crop farms, and he has posted videos from both. There\u2019s a \u201cnetwork effect\u201d with TikTok, he says. Many social media apps start by making an account and connecting to friends or family, people you know in real life. With TikTok, the algorithm is such that it works in the opposite fashion, feeding you videos from around the world, even if you don\u2019t follow the person. \u201cI leaned into that,\u201d he says. Boelen would post videos from around the farm, such as\u00a0 footage of a calf being born, and label it as educational. \u201cThat\u2019s when people really started to interact.\u201d Those connections led to more people viewing his videos, which led to more people clicking over to learn more about the farms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For Boelen, the focus from Congress on an app like TikTok seems almost wasteful. He notes that the country\u2019s national debt is $34 trillion. \u201cInfrastructure is not the greatest in this country. Education needs to be better,\u201d he says. \u201cThe dollars [are not] being spent in the right places.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a platform, TikTok has allowed people around the world to connect with each other, for good or ill. The <\/span><a href=\"https:\/\/www.politico.eu\/article\/french-government-bans-tiktok-in-overseas-territory-amid-violent-protests\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">French government banned the app<\/span><\/a><span style=\"font-weight: 400;\"> amid violent protests in its island territory of New Caledonia, and the app has been accused of promoting anti-semitisim in how it shows videos that reference the war between Israel and Hamas. There have been concerns about the <\/span><a href=\"https:\/\/www.amnesty.org\/en\/latest\/news\/2023\/11\/tiktok-risks-pushing-children-towards-harmful-content\/#:~:text=Tiktok's%20'For%20You'%20feed%20risks%20easily%20leading%20younger%20users%20down,to%20depression%20and%20self%20harm.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">mental health of users<\/span><\/a><span style=\"font-weight: 400;\"> who devote a lot of time to the app.<\/span><\/p>\n<p><a href=\"https:\/\/wkf.ms\/3QVz2Kf\" target=\"_blank\" rel=\"noopener\"><img data-dominant-color=\"b64b2f\" data-has-transparency=\"true\" style=\"--dominant-color: #b64b2f;\" decoding=\"async\" class=\"alignnone wp-image-157215 size-full has-transparency\" src=\"https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTok-tell-us-2.png\" alt=\"tell us: For all you eaters out there, how much food is in your feed? FarmTok, recipes, newsletters?\" width=\"7054\" height=\"1246\" srcset=\"https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTok-tell-us-2.png 1280w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTok-tell-us-2-560x99.png 560w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTok-tell-us-2-1200x212.png 1200w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTok-tell-us-2-768x136.png 768w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/TikTok-tell-us-2-1920x339.png 1920w\" sizes=\"(max-width: 7054px) 100vw, 7054px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Still, in <\/span><a href=\"https:\/\/www.wired.com\/story\/tiktok-hearing-congress-us-privacy-law\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">congressional hearings with Chew last year<\/span><\/a><span style=\"font-weight: 400;\">, it seemed as if some members of Congress weren\u2019t even familiar with how the app worked\u2014simply that it is connected to China. \u201cI think Congress is pretty out of touch with [TikTok users], &#8221; says Westerfeld, who watched that hearing. \u201cThere may be bad sides to TikTok. There are good sides, too, like the farming side. It\u2019s helping people, giving people careers, helping small businesses &#8230; I don\u2019t think [Congress] understands the impact.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the ban does come down, both Boelen and Westerfeld say they have looked at other platforms, and they have experimented with putting videos on sites such as\u00a0 YouTube. They may be able to find new audiences on new platforms. But they also express some sadness that many TikTok users could lose out on what they see as an education. \u201cThe less people understand farmers, the more likely it is that they\u2019re not going to be on our side when [things such as\u00a0 the next Farm Bill comes up,\u201d says Westerfeld. \u201cI\u2019m able to learn stuff every day [from TikTok]. I can only imagine what it\u2019s like for somebody who\u2019s never seen farming before.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/modernfarmer.com\/2021\/07\/10-farmers-and-gardeners-to-follow-on-tiktok\/\" target=\"_blank\" rel=\"noopener\"><img data-dominant-color=\"e08104\" data-has-transparency=\"true\" style=\"--dominant-color: #e08104;\" decoding=\"async\" class=\"alignnone wp-image-157216 size-full has-transparency\" src=\"https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/Tiktok-read-more.png\" alt=\"READ MORE: 10 Farmers and Gardeners to Follow on TikTok\" width=\"7054\" height=\"1246\" srcset=\"https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/Tiktok-read-more.png 1280w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/Tiktok-read-more-560x99.png 560w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/Tiktok-read-more-1200x212.png 1200w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/Tiktok-read-more-768x136.png 768w, https:\/\/modernfarmer.com\/wp-content\/uploads\/2024\/05\/Tiktok-read-more-1920x339.png 1920w\" sizes=\"(max-width: 7054px) 100vw, 7054px\" \/><\/a><br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twenty-eight million people have watched Joshua Westerfeld shovel wheat. The most popular video on his TikTok account, pinned to the top of his page, shows how his farm dealt with a water leak in its grain silo. A bad day for the farm, to be sure, but a good day to create content.\u00a0 That\u2019s just [&hellip;]<\/p>\n","protected":false},"author":1759,"featured_media":157189,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":[33278],"meta":{"_acf_changed":false,"footnotes":""},"categories":[33067],"tags":[33302,33289],"article-theme":[33291],"class_list":["post-157170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-farm","tag-business","tag-policy","format-article","article-theme-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Unsubscribe? 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